People form their first impression of your ecommerce store in mere milliseconds. Perception is everything when selling your products online. Visual appeal is essential to help customers of your online business envision your products and click Buy.

In the meantime, start building your store with a free 3-day trial of Shopify. You’ll start receiving free tips and resources soon. Don’t hesitate to add graphics or badges to show your security compliance and all the payment methods you accept. A return policyĪ return policy not only makes it easier for people to send back products that don’t satisfy them, it actually increases sales by lowering shopping cart abandonment and instilling the customer with a sense of confidence and trust that they can send back an item if they need to, without any transaction fees.īy adding Shopify Payments to your ecommerce website, you’ll have access to advanced features and payment services featuring the latest security technology for protecting your customers’ information. This type of information, along with an About page, helps potential customers feel they’re buying from a real person. Include an email and, if possible, a phone number and a mailing address. Nothing throws potential customers off more than ecommerce websites without contact information. A great ecommerce website can do just that.Ĭustomer trust is hardest to earn when you don’t have any customers, so you’ll want to incorporate these three trust indicators as you build your website. Deals might earn their consideration, but they’ll need to trust you before they actually go through with a purchase.Ĭustomers need to know that when they buy from you, they’ll receive the product as advertised. When someone visits your ecommerce store or website for the first time, they may not know anything about your brand, the quality of your products, or your commitment to making customers happy. What are you going to do next? Probably get out of there as soon as possible. Clothes are everywhere, it’s dirty, no one greets you or makes you feel welcome. Imagine walking into a retail store and seeing a huge disaster.

What makes a good ecommerce website design can be defined by four elements: 1.

05 seconds to impress users, which is why website design is so important for your ecommerce business. In fact, studies have shown that it takes 50 milliseconds for visitors to decide if they’ll stay on a site or not.

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